Brian Kaplan
Builder, VP & Special Operations
Brian has helped Stacey build every Bella location since the original Fourth Street shop in 1996.
A NORTH BAY ORIGINAL ✦ ESTABLISHED 1996 ✦ BUILT WITH HEART
EST. 1996Find a Store THE BELLA STORY · ESTABLISHED 1996
Our Story.
Meet Stacey, the woman behind Bella.
Her love of fashion became a neighborhood boutique—and then a North Bay family built around confidence, connection, and personal style.
Meet Stacey ↓
Hi, I’m Stacey.OWNER SINCE 1996
ROOTED IN MARIN COUNTY
Local from
the very beginning.
SINCE1996MARIN COUNTY, CALIFORNIA
FROM A CHILDHOOD PASSION TO A BELLA DREAM
It began with
a love of style.
Fashion has been part of Stacey’s story since she was a young girl. The women in her family had a keen sense of style, and their influence sparked a lifelong interest in clothing, color, and the way a wonderful outfit can make someone feel.
At 21, Stacey was hired at a small resale shop in San Anselmo. Ten years later—after graduating from San Francisco State University with a degree in Clothing and Textiles—she opened her first boutique on Fourth Street in San Rafael.
She married Brian, raised three children, and kept dreaming. From the beginning, Stacey imagined growing Bella into a family of neighborhood boutiques. With the Bella ladies and her amazing “Bella builder” husband beside her, that dream became a reality.
Email StaceyTHE PEOPLE HELPING BUILD THE DREAM
Meet the
Bella team.
Stacey’s vision comes to life every day through a talented group of builders, leaders, managers, and stylists who make every Bella feel personal.
Susan Bricarelli
Chief Financial Officer
Susan brings together decades of retail, accounting, and small-business experience to help Bella thrive behind the scenes.
Marissa Ricci
Manager, Napa
Marissa is a lover of people, fashion, and family. She is also a fantastic merchandiser who brings the Napa store to life.
Meejeen Daugbjerg
Novato Manager
Meejeen loves inspiring women to look and feel beautiful while building a joyful, dynamic team.
Victoria Tulipani
Greenbrae Manager
Victoria brings energy, fun, and the feeling of shopping with a girlfriend to every Bella visit.
Kiara Danels
Co-Manager, Petaluma & Napa
Kiara has owned her own businesses and loves fashion and making women feel special.
Cléa Upcher
Greenbrae Manager
Cléa gets to know each customer’s life and style, helping her find pieces that feel uniquely her.
Tana Inskeep
Sales and Training
Tana brings warmth, humor, heart-to-heart connection, and a passion for confidence-building personal style.
Mitzi Tsujihara
Petaluma Manager
Mitzi blends her love of shopping with the joy of helping Petaluma customers find the perfect outfit.
THE HEART OF BELLA
Beautiful products.
Great service.
A friendly vibe.
For Stacey, Bella has always been about more than what is on the rack. It is about creating a place where women can explore, laugh, get honest help, and leave feeling even more like themselves.
WITH LOVE,Stacey
COME SAY HELLO
Meet Stacey’s
Bella dream in person.
Visit your neighborhood Bella and discover what makes the experience so special.